First economic, business and financial newspaper in Colombia with more than 60 years.
NEWS PORTAL REDESIGN
General objectives
∙ Improve content accessibility.
∙ Increase the amount of content delivered per user and the permanence in the portal.
∙ Organize the architecture of the content, taking into account the needs of the user and the grouping of contents of the printed version.
∙ Optimize display for different mobile devices.
∙ Align the product with the needs of the business.
∙ Creation of a CMS that will allow easy administration when publishing new articles for journalists and content managers.
Empathize
∙ Find and study the types of focus users.
∙ Understand the needs of users.
∙ Listen to the expectations of journalists.
∙ Competitive analysis.
Wireframes
Website Solution
App - Wireframes
App - Solution
